What’s the true Purpose of a Business?
It all begins with an idea.
To Make money, To make profit- that’s what almost everybody says but NO. The purpose of a business really is to create and keep a customer. if you create and keep a sufficient number of customers in a cost effective way, the result will be a profit.
The number one reason for business failure is low sales, the number one reason for business success is high sales.
The ability to create and keep customers is the key. you can find all the successful bussinesses, everybody thinks about creating and keeping customers.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.